Troupe Studios Privacy Policy

Effective Date: July 14, 2026

Troupe Brand LLC, doing business as Troupe Studios (“Troupe Studios,” “we,” “our,” or “us”), respects your privacy.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you interact with:

• The Troupe Studios website;

• The Troupe Studios mobile application;

• Our Mariana Tek-powered booking and account platform;

• Our physical studio;

• Classes, memberships, programs, auditions, workshops, performances, competitions, and events;

• Email, text message, social media, and customer-service communications; and

• Other services that link to this Privacy Policy.

These offerings are collectively referred to as the “Services.”

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Troupe Studios is operated by:

Troupe Brand LLC, doing business as Troupe Studios
250 N. Bishop Ave, Suite 240A
Dallas, TX 75208
Email: contact@troupestudios.co

2. Information We Collect

The information we collect depends on how you interact with Troupe Studios.

A. Information You Provide Directly

We may collect information you provide when you:

• Create an account;

• Purchase a membership, class package, event, or product;

• Reserve or attend a class;

• Join a waitlist;

• Register for a program;

• Submit an audition or application;

• Complete a waiver, release, consent form, or agreement;

• Contact customer service;

• Sign up for emails or text messages;

• Enter a promotion or survey;

• Submit photographs, videos, or other content; or

• Visit the studio.

This information may include:

• Full name;

• Email address;

• Telephone number;

• Mailing or billing address;

• Date of birth or age;

• Account username and password;

• Emergency contact information;

• Parent or legal guardian information;

• Authorized pick-up information;

• School, dance studio, or training affiliation;

• Dance experience, interests, goals, and skill level;

• Class attendance and booking history;

• Membership and purchase history;

• Audition, program, or application responses;

• Communications with Troupe Studios;

• Marketing preferences;

• Photographs, videos, audio recordings, and performances;

• Survey responses and feedback; and

• Other information you voluntarily provide.

B. Payment Information

When you make a purchase, payment information may be collected and processed by Mariana Tek, payment processors, financial institutions, mobile application stores, or other payment service providers.

Payment information may include:

• Payment card details;

• Billing address;

• Transaction information;

• Payment status;

• Refund information; and

• Limited payment-method identifiers, such as the card type and last four digits.

Troupe Studios may not receive or store complete payment card numbers when payments are processed by a third-party payment provider.

C. Information About Minors

Our Services may include teen and youth programs.

We may collect information about a participant under 18 from the participant’s parent or legal guardian, including:

• The minor’s name;

• Date of birth or age;

• Contact information;

• School or dance studio;

• Training background;

• Attendance;

• Emergency contacts;

• Authorized pick-up persons;

• Relevant health or safety information;

• Audition or program information;

• Photographs, video, voice, and performance footage; and

• Other information necessary to administer the program.

Parents and guardians should provide only information reasonably necessary for the minor’s participation.

A parent or legal guardian must authorize accounts, purchases, participation agreements, waivers, and media permissions for a minor when required.

D. Health and Safety Information

We may collect limited information related to participant safety, such as:

• Injuries or physical limitations disclosed to us;

• Allergies;

• Emergency medical information;

• Accessibility needs;

• Accommodation requests;

• Incident reports; and

• Emergency treatment authorizations.

We collect this information to help administer the Services, respond to emergencies, consider reasonable accommodations, and promote participant safety.

Troupe Studios is not a healthcare provider, and the Services are not intended to provide medical advice, diagnosis, or treatment.

Please do not provide detailed medical information unless it is reasonably necessary for participation, safety, accommodation, or emergency response.

E. Information Collected Automatically

When you use our website, mobile application, emails, or digital platforms, we and our service providers may automatically collect information such as:

• Internet Protocol address;

• Browser type;

• Device type;

• Device identifiers;

• Operating system;

• Application version;

• Language settings;

• General location derived from an IP address;

• Pages or screens viewed;

• Features used;

• Links selected;

• Referring website;

• Dates and times of visits;

• Session duration;

• Booking and account activity;

• Application crashes;

• Diagnostic information;

• Email opens and link interactions; and

• Cookie and similar technology identifiers.

We may use cookies, software development kits, pixels, local storage, and similar technologies to operate the Services, remember preferences, understand usage, maintain security, and measure communications.

F. Mobile Application Information

Depending on the app features you use and the permissions you grant, our mobile application or its service providers may collect:

• Device identifiers;

• Push-notification tokens;

• App interaction and usage information;

• Crash and diagnostic data;

• Account and booking activity;

• General device or network information; and

• Other information needed to provide requested app features.

The app will request device permission when required by the operating system. You can manage certain permissions through your device settings.

Disabling a permission may prevent some features from operating properly.

G. Information Collected at the Studio

When you visit Troupe Studios, we may collect:

• Check-in and attendance information;

• Guest records;

• Incident or safety reports;

• Lost-and-found information;

• Photographs or recordings made with permission;

• Communications with staff;

• Purchase information; and

• Security footage, if security cameras are used.

Security cameras, when present, are intended to support safety, security, incident response, and property protection. Cameras will not be intentionally placed in areas where individuals reasonably expect privacy, such as restrooms or changing areas.

H. Information From Other Sources

We may receive information from:

• Mariana Tek;

• Squarespace;

• Payment processors;

• Mobile application stores;

• Email and text-message providers;

• Social media platforms;

• Analytics providers;

• Advertising or marketing providers;

• Event partners;

• Competition organizers;

• Referral sources;

• Parents or legal guardians;

• Other participants; and

• Publicly available sources.

Information received from another source may be combined with information we collect directly.

3. How We Use Personal Information

We may use personal information to:

A. Provide and Administer the Services

This includes using information to:

• Create and maintain accounts;

• Process purchases and payments;

• Administer memberships and packages;

• Schedule and manage reservations;

• Operate waitlists;

• Check participants into classes;

• Maintain attendance records;

• Provide classes, programs, workshops, and events;

• Evaluate auditions and applications;

• Administer teen and youth programs;

• Manage performances, competitions, travel, and filmed projects;

• Process cancellations, refunds, and credits;

• Provide customer service;

• Respond to questions and requests; and

• Deliver requested products or services.

B. Communicate With You

We may use information to send:

• Reservation confirmations;

• Waitlist notifications;

• Payment receipts;

• Membership notices;

• Schedule and instructor updates;

• Studio closure notices;

• Program information;

• Audition or submission announcements;

• Safety communications;

• Policy updates;

• Customer-service responses;

• Promotional emails; and

• Marketing text messages where permitted.

You may opt out of promotional emails by using the unsubscribe link in the message.

You may opt out of marketing text messages by following the instructions in the message, such as replying STOP.

Opting out of marketing does not prevent us from sending essential transactional, safety, account, or service-related communications.

C. Personalize and Improve the Services

We may use information to:

• Remember preferences;

• Recommend appropriate classes or programs;

• Understand customer interests;

• Improve schedules and programming;

• Evaluate participation and engagement;

• Develop new services;

• Measure website and app performance;

• Troubleshoot technical problems;

• Analyze business performance; and

• Improve customer experience.

D. Support Safety and Security

We may use information to:

• Verify identity;

• Protect accounts;

• Prevent fraud;

• Investigate suspicious activity;

• Enforce studio policies;

• Respond to incidents;

• Maintain facility safety;

• Protect participants, visitors, employees, and property;

• Address misconduct; and

• Comply with legal and insurance obligations.

E. Marketing and Promotion

We may use contact, purchase, attendance, interest, and engagement information to market Troupe Studios classes, programs, products, events, and related offerings.

We may also use photographs, videos, names, voices, likenesses, or performances for promotional purposes when we have obtained the required permission or release.

A parent or legal guardian must provide required promotional media authorization for a minor.

F. Legal and Administrative Purposes

We may use information to:

• Comply with applicable laws;

• Maintain tax, accounting, and business records;

• Respond to lawful requests;

• Establish, exercise, or defend legal claims;

• Enforce agreements;

• Process insurance matters;

• Complete corporate transactions; and

• Protect our legal rights and those of others.

4. How We Disclose Personal Information

We may disclose personal information in the circumstances described below.

A. Service Providers

We may disclose information to companies that perform services on our behalf, including:

• Mariana Tek and related platform providers;

• Squarespace;

• Payment processors;

• Website hosting providers;

• Mobile application providers;

• Cloud storage providers;

• Email providers;

• Text-message providers;

• Customer-support platforms;

• Analytics providers;

• Security and fraud-prevention providers;

• Accountants;

• Attorneys;

• Insurers;

• Marketing providers; and

• Other technology and business vendors.

These providers may access information only as reasonably necessary to perform services for us or as otherwise permitted by their agreements and applicable law.

B. Mobile Information and Text Messaging Consent

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All other categories described in this Privacy Policy exclude text messaging originator opt-in data and consent. Text messaging opt-in data, consent records, and related mobile information will not be shared with any third parties.

This restriction does not prohibit us from sharing information with service providers that help us deliver text messages, such as telecommunications carriers, messaging platform providers, and technology vendors, solely as necessary to provide the messaging services requested by you. These providers may not use the information for their own marketing or promotional purposes.

Text message frequency may vary. Message and data rates may apply. You may opt out of text messages at any time by replying STOP. For assistance, reply HELP or contact us at contact@troupestudios.co.

C. Instructors, Staff, and Contractors

Information may be shared with authorized employees, instructors, contractors, volunteers, and program personnel when reasonably necessary to:

• Provide instruction;

• Manage participation;

• Communicate with families;

• Administer programs;

• Respond to emergencies;

• Address accommodations;

• Enforce policies; or

• Operate the studio.

D. Events, Competitions, Travel, and Partners

When you participate in an event, performance, competition, travel experience, premiere event, or collaborative project, we may disclose information to relevant organizers or providers, such as:

• Competition organizers;

• Event venues;

• Travel providers;

• Hotels;

• Transportation providers;

• Production teams;

• Photographers and videographers;

• Ticketing providers;

• Costume or merchandise vendors; and

• Creative or community partners.

We will limit disclosures to information reasonably necessary to administer the activity.

Additional consent may be requested when appropriate.

E. Parents, Guardians, and Authorized Persons

For minor participants, we may disclose program, attendance, conduct, safety, scheduling, payment, or emergency information to a parent, legal guardian, or properly authorized adult.

F. Legal, Safety, and Compliance Disclosures

We may disclose information when we reasonably believe it is necessary to:

• Comply with law, regulation, legal process, or a valid governmental request;

• Protect the safety or rights of a participant or another person;

• Report suspected abuse, neglect, exploitation, or unlawful conduct;

• Respond to an emergency;

• Prevent fraud or security threats;

• Enforce our agreements;

• Protect Troupe Studios, its customers, employees, or property; or

• Establish, exercise, or defend legal claims.

G. Business Transactions

Information may be disclosed or transferred as part of a proposed or completed:

• Merger;

• Acquisition;

• Reorganization;

• Financing;

• Sale of assets;

• Change of control;

• Bankruptcy; or

• Similar business transaction.

Any recipient will be required to handle information consistently with applicable law.

H. With Your Direction or Consent

We may disclose information when you direct us to do so or provide consent.

5. Data Selling, Sharing, and Targeted Advertising

Troupe Studios does not sell personal information for money.

We may use analytics, advertising, social media, or marketing technologies that allow certain information about website or app activity to be processed by third parties.

Depending on the technology used and the law that applies to you, some of these activities may be considered “sharing,” “targeted advertising,” or a “sale” of personal information even when no money is exchanged.

Where required, we will provide a method to opt out of covered activities.

You may also manage certain cookie preferences through our website cookie controls or your browser settings.

6. Cookies and Similar Technologies

Our website and digital Services may use cookies and similar technologies.

These technologies may be used for:

• Essential website functionality;

• Account authentication;

• Security;

• Remembering settings;

• Shopping or booking functionality;

• Analytics;

• Performance measurement;

• Email measurement;

• Marketing; and

• Advertising.

Some cookies are necessary for the Services to operate. Other cookies may be optional.

Depending on your location and the configuration of our website, you may be presented with a cookie banner or preference tool.

You can also control cookies through your browser. Blocking cookies may affect website or booking functionality.

7. Payment Processing

Payments may be processed by Mariana Tek, payment processors, mobile application stores, or financial institutions.

Those providers may collect and process payment information under their own privacy policies and legal obligations.

Troupe Studios may receive transaction records, payment status, limited card details, billing information, refund information, and fraud or risk information, but may not receive full payment card numbers.

8. Communications

A. Email

We may send transactional and promotional emails.

You may unsubscribe from marketing emails through the link included in the email.

We may continue to send nonmarketing communications concerning:

• Your account;

• Purchases;

• Reservations;

• Memberships;

• Program participation;

• Safety;

• Policy changes; or

• Customer-service requests.

B. Text Messages

When you provide a mobile telephone number and give any required consent, we may send text messages relating to:

• Reservations;

• Waitlists;

• Schedule changes;

• Account activity;

• Studio updates;

• Programs;

• Auditions and submissions; and

• Marketing or promotional offers where you have provided the required consent.

Consent to receive marketing text messages is not a condition of purchasing any goods or Services.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

We may disclose mobile information to service providers that assist us with delivering text messages solely as necessary to provide those services. Those providers are not authorized to use the information for their own marketing or promotional purposes.

Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP. For assistance, reply HELP or contact contact@troupestudios.co.

Opting out of marketing text messages does not prevent us from sending communications that are otherwise legally permitted or necessary to address an active transaction, safety matter, or customer-service request.

C. Push Notifications

The mobile application may send push notifications concerning reservations, waitlists, memberships, schedules, promotions, and other Services.

You can disable push notifications through your device settings.

9. Photographs, Video, and Audio

Troupe Studios may photograph or record classes, rehearsals, performances, events, competitions, and other studio activities.

When required, we will obtain a separate photo, video, audio, or publicity release before using an identifiable participant’s name, image, voice, likeness, or performance for promotional or commercial purposes.

For a minor, the required authorization must be provided by a parent or legal guardian.

Even when promotional media permission has not been provided, participants may appear incidentally in crowd, background, event, or security footage where permitted by law.

Participants and visitors may not record other people without permission.

10. Children’s and Teen Privacy

Our general Services are not intended to allow children under 13 to independently create accounts, make purchases, or provide personal information without involvement from a parent or legal guardian.

A parent or legal guardian should create or authorize accounts and registrations for participants under 18.

If we learn that a child under 13 has provided personal information directly without appropriate authorization, we will take reasonable steps to delete or appropriately address the information.

Parents and legal guardians may contact us to:

• Review information associated with their minor child;

• Request correction of information;

• Withdraw optional media permission;

• Request deletion where applicable; or

• Ask questions about our handling of a minor’s information.

Requests may be sent to contact@troupestudios.co.

We may need to verify the identity and authority of the requesting parent or guardian before fulfilling a request.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Maintain active accounts;

• Provide memberships and Services;

• Preserve transaction and attendance records;

• Administer programs;

• Maintain waivers and agreements;

• Address safety incidents;

• Meet tax, accounting, insurance, and legal obligations;

• Resolve disputes;

• Prevent fraud;

• Enforce agreements; and

• Protect our legal rights.

Retention periods vary depending on the type of information and why it was collected.

For example, transaction records, signed agreements, waivers, incident records, and information involving minors may be retained after an account is closed when necessary for legal, safety, insurance, or recordkeeping purposes.

When information is no longer reasonably needed, we may delete, deidentify, or securely dispose of it.

12. Account and Data Deletion

You may request deletion of your Troupe Studios account and associated personal information by:

• Using the account-deletion option available within the mobile application, when available; or

• Contacting us at contact@troupestudios.co.

Please include enough information for us to identify the account and process the request.

We may verify your identity before completing a request.

Deleting the mobile application from a device does not delete the underlying account.

Account deletion may not automatically cancel an active membership or eliminate outstanding payment obligations. Membership cancellations must follow the applicable membership or purchase agreement.

Following a verified deletion request, we will delete or deidentify information associated with the account unless retention is reasonably necessary or legally permitted for purposes such as:

• Completing transactions;

• Maintaining payment, tax, and accounting records;

• Enforcing agreements;

• Detecting fraud;

• Protecting safety;

• Maintaining waivers and participation records;

• Responding to disputes;

• Complying with law; or

• Establishing, exercising, or defending legal claims.

13. Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information.

These rights may include the right to:

• Confirm whether we process your information;

• Access information we maintain about you;

• Correct inaccurate information;

• Request deletion;

• Obtain a portable copy of certain information;

• Opt out of certain targeted advertising;

• Opt out of certain sales or sharing of information;

• Limit certain uses of sensitive information;

• Withdraw consent where processing is based on consent; and

• Appeal a denied privacy request.

These rights are subject to applicable exceptions and verification requirements.

To submit a privacy request, email:

contact@troupestudios.co

Please state that your request concerns privacy rights and describe the request.

We may ask for information necessary to verify your identity. For requests concerning a minor, we may verify that the requester is the minor’s parent or legal guardian.

You may use an authorized agent where permitted by law. We may require proof that the agent is authorized to act for you.

We will not unlawfully discriminate against you for exercising a privacy right.

14. Texas Privacy Rights

Texas residents may have rights under applicable Texas privacy law, subject to legal thresholds, definitions, and exceptions.

These rights may include access, correction, deletion, portability, and the ability to opt out of certain targeted advertising, sales, or profiling.

A Texas resident whose verified privacy request is denied may appeal the decision by replying to our response or emailing contact@troupestudios.co with the subject line:

Privacy Request Appeal

We will respond to the appeal as required by applicable law.

15. California Privacy Notice

California residents may have rights under California privacy laws, subject to applicable legal thresholds and exceptions.

Depending on the circumstances, these rights may include:

• The right to know the categories and specific pieces of personal information collected;

• The right to know the sources and purposes of collection;

• The right to know the categories of recipients;

• The right to request deletion;

• The right to correct inaccurate information;

• The right to opt out of covered sales or sharing;

• The right to limit certain uses of sensitive personal information; and

• The right not to receive discriminatory treatment for exercising privacy rights.

Troupe Studios does not knowingly sell or share the personal information of individuals under 16 in a manner requiring affirmative authorization under California law.

California residents may submit requests using the contact information in this Privacy Policy.

16. Do Not Track and Global Privacy Controls

Some browsers offer “Do Not Track” signals. There is not currently a universally accepted standard for responding to all Do Not Track signals, and our Services may not respond to them.

Where required by applicable law and supported by our systems, we may recognize browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of covered sales or sharing for that browser or device.

17. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

These measures may include:

• Access controls;

• Password protections;

• Vendor-management practices;

• Secure payment processing;

• Staff access limitations;

• Account authentication;

• Security monitoring; and

• Physical security measures.

No method of storage, transmission, or security is completely reliable. We cannot guarantee that personal information will never be accessed, used, or disclosed without authorization.

You are responsible for maintaining the confidentiality of your account credentials and notifying us promptly if you believe your account has been compromised.

18. International Users

Troupe Studios is based in the United States.

If you access the Services from another country, your information may be transferred to, stored in, or processed in the United States or another country where our service providers operate.

Privacy and data-protection laws in those locations may differ from the laws in your country.

Where required, we or our service providers will use appropriate measures for international transfers.

19. Third-Party Websites and Services

The Services may contain links to third-party websites, social media platforms, mobile application stores, ticketing services, event providers, or other external services.

This Privacy Policy does not govern the independent privacy practices of third parties.

We encourage you to review the privacy policy of each third-party service you use.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are material, we may provide notice through:

• Our website;

• The mobile application;

• Email;

• An account notification; or

• Another reasonable method.

The “Effective Date” at the top will show when the policy was last updated.

Your continued use of the Services after the effective date of an updated policy acknowledges the updated policy, except where additional consent is required by law.

21. Contact Us

Questions, concerns, privacy requests, and account-deletion requests may be submitted to:

Troupe Brand LLC, doing business as Troupe Studios
250 N. Bishop Ave, Suite 240A
Dallas, TX 75208
Email: contact@troupestudios.co